Accredited Financial Planner Beaconsfield | Midas Fides

Midas Fides is an Accredited Financial Planning FirmTM

Midas Fides is a firm of Chartered Financial Planners

1) Midas Fides is a fee-based independent personal financial advisory business. click to testimonial
  • It is not a “commission-only-reliant” product selling operation. I don't have a greedy sales-manager coercing me to meet product-sales commission production targets, as many "advisers" do.
  • It is fully independent, “whole of market”, not influenced by ownership or restricted-agency considerations, and is directly authorised by the Financial Conduct Authority.
  • It is a member of the Financial Ombudsman Service and Financial Services Compensation Scheme
  • David Gunnersen, MSc, CFPCM , Chartered Financial Planner, is its founder & Principal, the Compliance Officer and the Money Laundering Reporting Officer.
  • Most advisory exercises are predominantly with a view to financial services intermediation 

2) The core business is "lifetime holistic personal financial planning" [click for description], involving:

i) Obtaining a Statement of Present Financial Position
   (Full and open disclosure of relevant facts is expected, in confidence)

ii) Identifying Attitudes, Emotions in financial planning

iii) Formulating Statement of Objectives and Priorities

iv) Projecting Current Planning Arrangements
     (to identify and quantify shortfalls or excess provision)

v) Identifying Mismatches (between current arrangements/plans and objectives)

vi) Formulating a Strategic Solution with Specific Recommendations

vii) Setting a Regular Review Timetable and Sticking to It
      The relationship is to be a long term partnership, with reviews at least annually,  and full open and honest disclosure of circumstances and objectives expected. Planning meetingsneed sufficient time, perhaps a half-day, weekdays only.

click to testimonial

3) A “Letter of Engagement”, which is a binding fee-agreement, is signed before any advice is given or recommendations are made.
(Clients design the agreement from a menu of options according to preferences and remit)

4) Main areas include:

  • investment portfolio construction and advisory management Click to testimonial
  • pensions planning
  • Inheritance Tax and Estate Planning
  • Tax-efficient investment planning
5) I am a “Certified Financial Planner” (by the Institute of Financial Planning)
     and a "Chartered Financial Planner" (by the Chartered Insurance Institute)

     with financial advisory experience since 1980. Midas Fides started in October 2004.

6) Clients need to have six-figure sum portfolios, and/or be successful high-earners.
     Typically business owners/entrepreneurs/directors/partners & wealthy retired.
     Preferably successful, rational and polite people. No Socialists.

The advice is intended to be acted upon. My recommendation reports are not for decoration.
Click to Testimonial

Some home truths, quotes and musings to ponder:


Free advice is worth exactly what you pay for it

Blind guide dogs are useless

Most fund managers are useless

Most structured financial products are a rip-off

Most "financial advisors" are product salesmen with production targets

If banks didn't exist, and you proposed their creation, surely they'd be banned, like drug-dealers

Life isn’t a rehearsal

Tomorrow is the first day of the rest of your life

Market timing doesn’t work

If you laid all the world’s economists end to end,
they wouldn’t reach a conclusion

“We have two types of forecaster – those who don’t know,
and those who don’t know they don’t know” 
( J K Galbraith, economist)

“Our forecasts for inflation are certain to be wrong” 
(Mervyn King – Governor of the Bank of England, paraphrased)

“Nobody can predict interest rates, the future direction of the economy or the stockmarket. Dismiss all such forecasts”
(Peter Lynch –legendary past  manager of the Fidelity Magellan Fund)

 “If you are going through Hell, keep on going” 
(Winston Churchill) [this is good advice during a stock market setback - stick with it]

"Buy land - They ain't makin' any more of it"
(Mark Twain)

"Annual income twenty pounds, annual expenditure nineteen pounds nineteen and six, result happiness. Annual income twenty pounds, annual expenditure twenty pounds nought and six, result misery." (Mr Micawber in "David Copperfield", Charles Dickens)

"I never get into debt if I can find something more enjoyable to get into"
(Groucho Marx)

Be nice to your kids - they'll choose your care-home one day" 
(Homer Simpson)

" When you're dead, you don't take nothing with you but your soul"
(John Lennon)

Advice is like snow. The softer it falls, the longer it dwells upon, and the deeper it sinks into the mind.

“There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction”
(J F Kennedy, about the Cuban missile crisis)


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